Puzzle mail

Puzzle mail is a customized web application aimed at consumers with innovative advertising options. Every week a newsletter is sent by e-mail to more than 30,000 enthusiastic puzzlers with a puzzle in it, flanked by various advertisements. The puzzler prints the puzzle and solves it, after which he or she can enter the winning word on a landing page. This landing page also contains advertisements from advertisers and offers the possibility to inform a friend of the concept.

People who participate in puzzle mail for the first time enter their e-mail address in addition to the winword, after which they will appear in the mailing list. If the winword is correct, the user is given the opportunity to create an account and to build up a balance with which one can compete weekly for attractive prizes. They can then log in to subsequent puzzle rounds.
At the back of the system, these puzzlers will appear in the member overview. Here, the number of correctly entered win words also records how many points they have collected and which puzzle rounds they have participated in. You can send e-mails directly to the members of the system.
The administrators of the application can also specify these win words themselves. They create a puzzle with a specific date attached to it. This date is the deadline; the puzzlers must have submitted the winword before this date to be eligible for prizes.
Once the winword has been entered, the puzzler will be redirected to an advertiser’s site as reported. This can also be specified by the manager, as well as the number of possible winners at a time. In addition, there is the possibility to create multiple types of puzzles and corresponding win words for each round. These puzzle types can also be managed fully dynamically.
The administrators can also manage pages, make the text for the ‘tell a friend’ mail dynamic and add interests, which the users can specify in their profile. Thanks to such segmentation possibilities, the concept also becomes more attractive for advertisers.
Because the administrators can manage all parameters and settings themselves, the application is completely dynamic. In the statistics manager, the most popular puzzle types, the most successful puzzlers and the most popular puzzles can be analyzed based on hard data and graphs.
Puzzle mail is a good example of the possibilities that Mennes Creative can also offer in the field of internet marketing and online advertising thanks to the development of innovative custom applications. Large numbers of users can be facilitated by the system without any problems and the flexible structure of the software architecture makes adjustments based on advancing insight possible.
Are you curious how the innovative customized solutions from Mennes Creative can also contribute to a larger online reach for your organization? Contact us now without obligation for a free brainstorming session with one of our experts!