The number of consumers who make online purchases in web stores has increased exponentially over the past ten years. The magical limit of ten million Dutch online shoppers has now broken and the end is not yet in sight.
Moreover; thanks to the arrival of the smartphone and the tablet, it will only become easier for your potential customer to purchase your products. And thanks to social media, serious online customer loyalty is no longer just for big retailers. In short: plenty of opportunities, but how do you approach that, such a web store with the modern possibilities of today?